Description: International Business And National War Interests : Unilever Between Reich and Empire, 1939 - 45, Hardcover by Webs, Ben, ISBN 0415416671, ISBN-13 9780415416672, Like New Used, Free shipping in the US This book deals with the activities of the Anglo-Dutch multinational during the war. Given the various threats faced by Unilever during the Nazi period, Ben Wubs argues that it was not self evident that the company would survive the war. Based on research into company sources which were hitherto unavailable, he shows the effect of the war on Unilever as well as the changing conditions in the European food, oil and fats and soap industries. Wubs makes an analysis of the company’s strategy, structure and performance in this period. Simultaneously, it explores the external conditions, which helped the company to survive the war. The author argues that Unilever survived World War II because the group had prepared itself legally well in advance. As a consequence, the company could easily be split in two autonomous parts. Unilever’s highly decentralized operating structure helped the company to survive the ambitious of the Nazi State. The deteriorating war conditions for Nazi Germany eventually worked to the advantage of the company. Besides, Unilever’s innovative attitude helped the company to adapt to completely new conditions of resource allocation.
Price: 218.97 USD
Location: Jessup, Maryland
End Time: 2024-11-22T17:15:53.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Return policy details:
Book Title: International Business And National War Interests : Unilever Betw
Number of Pages: 272 Pages
Language: English
Publication Name: International Business and National War Interests : Unilever between Reich and Empire, 1939-45
Publisher: Routledge
Item Height: 0.7 in
Subject: Military / World War II, Military / General, General, International / General
Publication Year: 2008
Item Weight: 19.2 Oz
Type: Textbook
Author: Ben Wubs
Subject Area: Business & Economics, History
Item Length: 9.6 in
Series: Routledge International Studies in Business History Ser.
Item Width: 7.2 in
Format: Hardcover
