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Book Title: Marketing Research : Methodological Foundations Hardcover
Number of Pages: 960 Pages
Language: English
Publication Name: Marketing Research : Methodological Foundations
Publisher: Cengage South-Western
Subject: Marketing / General, Marketing / Research
Publication Year: 2001
Item Weight: 72.1 Oz
Type: Textbook
Subject Area: Business & Economics
Item Length: 9.8 in
Author: Gilbert A. Churchill, Dawn Iacobucci
Item Width: 7.9 in
Format: Hardcover
